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Creating an Investor-Ready Video for Qflow

Qflow

Qflow uses real-time data to track materials and waste at the source. This helps construction teams make better decisions about cost, carbon, and quality.

Services

Video Production

Animation

Video Editing

Consultancy

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Goals

Deliver a professional, investor-facing video clearly articulating Qflow’s value proposition and market opportunity.

Effectively showcase Qflow’s SaaS platform capabilities and sustainability impacts.

Create visually compelling video content that resonates with the audience and communicates the brand story by combining dynamic visuals with impactful audio.

Approach

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Fast-tracked delivery

To support the delivery of work on a shorter timeline, we fast-tracked and worked on different areas simultaneously.

Feedback-driven process

During each stage of the process, the client was be able to share feedback. This way, we ensured that the work progressed in a way that was best for the client.

Business-centric design

Our team combined their business and design backgrounds to deliver a website that doesn't just 'look good', but also matches the buyer's journey and delivers business objectives.

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Process

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Collaborative Planning and Storyboarding

Qflow had a tight two-week timeline to produce a video to showcase their solution to investors. Due to the time constraints, we scheduled a series of collaborative meetings, where we discussed ways to make the story visually engaging. Our team also suggested animations and recommended video styles that aligned with their message. We then developed a detailed delivery plan, including multiple feedback checkpoints, to ensure the timely delivery of the final video.

step 1

Sourcing and Selecting Video Content

We identified and sourced high-quality stock video clips that closely matched Qflow’s vision. We chose each clip to highlight the key aspects of their SaaS platform, such as real-time data tracking of construction materials. We also ensured the visuals clearly communicated Qflow’s wider sustainability message. The final selection of footage was designed to be professional, visually engaging, and easily understandable to investors.

Improving and Editing Video Footage

Qflow provided original clips highlighting their tool in action at real project sites. To ensure the final video appeared polished and professional, we carefully enhanced these clips during editing, resulting in smoother and clearer visuals.

Animation and Final Video Production

We added engaging animations to the video to highlight key features, such as real-time data movement and mobile notifications. These animations helped make complex concepts simple and clear. We then finalised the video production by bringing all of the elements together. The result was a polished, professional video that clearly explained Qflow’s value to investors.

Work Samples

Results

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  • We delivered a highly polished, investor-ready video within a two-week timeframe.
  • Adopter strengthened Qflow’s investor relationships, as investors responded positively to the new materials.
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Before Adopter

After Adopter

In the client's words

Mairéad Fowler

Senior Marketing Manager

"Adopter supported Qflow in creating a video to explain our value proposition to investors. Despite the pressure of a tight two-week timeline, the team remained flexible, responsive, and solution-oriented throughout – adapting to feedback and iterations without hesitation and maintaining a high standard of quality from start to finish.

Their communication was excellent – they quickly set up a WhatsApp group to make collaboration easy, with timely updates that helped us keep things moving. We felt fully supported throughout the process, and Adopter ensured we had the right footage and assets to tell our story effectively. The final result looked polished and professional, and our team was really impressed – speed and quality were consistent themes in the internal feedback.

Overall, we couldn’t have asked for a better delivery partner. We have felt genuinely valued as a client, and I was really impressed with Adopter’s commitment, flexibility, and ability to get things over the line under pressure. We’re looking forward to working with them on more projects like this."

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During our work together

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Could a project like this work for you?

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