Question 1

How do I choose a marketing agency for a science-led or deep tech company?

Accepted Answer

Four things to look for: sector understanding, how they work and learn your product, the team you'll actually work with day to day, and how they connect marketing to your commercial goals. Beyond that, trust your instinct on chemistry.

Question 2

What marketing should a biotech, energy, or deep tech company prioritise first?

Accepted Answer

Start with messaging - if you can't clearly explain what your technology does, who it's for, and why it matters, nothing else works. Then website, then LinkedIn. Once the foundation is solid, add targeted campaigns, events, or paid advertising.

Question 3

How much should a B2B startup spend on marketing?

Accepted Answer

A common benchmark is 5-15% of revenue or 10-20% of funding deployed, allocated to marketing and sales combined. Companies with smaller budgets of £1,000-£2,000 per month can still make meaningful progress by focusing on one channel well. The most important thing is consistency over 6-12 months.

Question 4

Should we hire an in-house marketer or use an agency?

Accepted Answer

A full-time marketing hire in the UK costs £40,000-£70,000 per year plus benefits and tools, and you get one person with one skill set. A specialist agency gives you a team with the flexibility to scale. For most seed to Series B companies, an agency is more cost-effective until the workload justifies a senior marketing hire.

Question 5

How fast will we see results?

Accepted Answer

LinkedIn and social media typically show stronger engagement within 8-12 weeks. Messaging and strategy sprints produce a finished framework within 3-4 weeks. Website projects usually run 8-12 weeks. B2B marketing compounds - our longest-running clients consistently see their strongest results in year two and beyond.

Question 6

Can we start small and grow from there?

Accepted Answer

Most engagements begin that way. A company might come to us for a LinkedIn growth campaign, a messaging sprint, or a website project. As results come through, the scope tends to grow. Some of our client relationships lasting 4+ years started with a single project.

Question 7

What's the minimum commitment?

Accepted Answer

Social media and ongoing campaigns typically start with a 3-6 month commitment. Project work like websites, brand development, and strategy sprints runs on a fixed scope and timeline. After an initial period, ongoing engagements can continue month-to-month or on a fixed-term contract.

Question 8

Can you work alongside our existing marketing team?

Accepted Answer

Yes - that's how several of our longer-running engagements work. Some clients have a founder setting direction while we handle day-to-day marketing. Others have a marketing hire who focuses on product marketing while we run campaigns, design, and web alongside them. We fill the gaps rather than duplicate what you already have.

Question 9

We're a small team with no marketing person. Are we too early?

Accepted Answer

That's exactly who we're set up to work with. We work with companies from seed stage through Series B. If you have a product - or are actively developing one - and need visibility with investors, partners, or customers, that's where we come in.

Question 10

What does it cost to work with Adopter?

Accepted Answer

Every engagement is scoped to your situation. Most clients invest between £2,000 and £8,000 per month. Companies with smaller budgets can still make meaningful progress at £1,000-£2,000 per month focused on a single channel. Websites, brand development, and strategy sprints are usually quoted as fixed-fee projects.

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