Greentech
B2B websites

We create climate tech websites that effectively communicate new climate change solutions to investors, clients, and potential partners.
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How are greentech B2B websites different?

We work with organisations at the edge of innovation, our team are naturally curious and passionate about understanding new ideas. Continuous learning, personal development and expertise honing are core parts of the way we work.
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b2b websites

You've likely heard that 'an average visitor spends 7 seconds on a website' and similar statistics. However, most of these statistics aren't true for B2B (business) customers. Compared to B2C (consumer) visitors, B2B buyers are more rational and thorough, reading through websites in detail while researching potential purchases.
Need to match the buyer's journey, answering their key questions at each stage.
Must present a clear and coherent image, assisting your sales and networking activities.
Have to convey a modern, trustworthy, and professional image.
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green-tech websites

Green-tech, clean tech and climate tech websites face additional challenges.
Need to appeal to a non-uniform target audience that includes potential investors, clients, partners, and employees.
Have to effectively communicate complex, technical solutions that are often one of a kind.
Must offer a versatile digital marketing platform, scaling and evolving alongside a green-tech business.
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How do we create green-tech websites?

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Over the last 4 years, our team has built websites for some of the world's most promising climate change solutions across the globe. Based on our experience of working with a wide range of green-tech organisations, we have developed a unique approach to designing green-tech B2B websites.

In our work we use science-based tools and agile frameworks like Stanford Web Credibility Guidelines and Growth Driven Design that allow us to create websites tailored to the challenges of scaling greentech businesses.

We have experience of working with busy founders and growing marketing teams. Our approach is designed to reduce the amount of effort required from our clients, guiding them through a clear process.
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How we can support you

How we can support you

Website design

Website development

Website 'clean up'

Website audit

Copywriting

Landing pages

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what's our process?

discovery

Website discovery focuses on deepening our understanding of your business, target audience, and buyer journey. During this stage, we’ll discuss and confirm the structure of individual pages.

Wireframing

During the wireframing phase, we'll design the information architecture, site map, and page structure that matches your buyer's journey. At the end, you will receive the ‘skeletons’ of website pages that show the arrangement of elements and data on each page. To improve work efficiency, we will use dedicated design tools, allowing you to easily view and comment the website designs.

Design

This stage of work begins with creating an initial design direction that builds on your brand identity and business goals. After confirming the direction, we will finalise the design of the pages to create crisp, intuitive visuals that guide visitors towards becoming leads.

development

This final stage of the process consists of turning the designs into functional website pages filled with content. Our team will also test your new website across a range of browsers and devices, including smartphones, to ensure it loads fast and is free of bugs.

1

Discovery

We make websites that effectively communicate complex technical ideas to global audiences. We make websites that effectively communicate complex technical ideas to global audiences.

2

Wireframing

We make websites that effectively communicate complex technical ideas to global audiences. We make websites that effectively communicate complex technical ideas to global audiences.

3

Design

We make websites that effectively communicate complex technical ideas to global audiences. We make websites that effectively communicate complex technical ideas to global audiences.

4

Development

We make websites that effectively communicate complex technical ideas to global audiences. We make websites that effectively communicate complex technical ideas to global audiences.

what's in it for you?

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Business-centric design

Our team combines business and design backgrounds to deliver you a website that doesn't just 'look good', but also matches your buyer's journey and delivers business objectives.
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Scalability

We create websites using 'building blocks' that make them easy to modify, restructure, and expand. This way, your website can scale alongside your company's growth.

Feedback-driven process

During each stage of the process, you will be able to share feedback. This way, we'll to ensure that the work progresses in away that's best for your business.
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Onboarding
& site handover

Following the website launch, we’ll onboard your team members and equip them with the ability to modify the site. This will include adding articles and publications, editing text, or making other minor modifications.
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SEO (Search
Engine Optimisation)

Your website will follow best SEO (Search Engine Optimisation) practices to ensure it can be crawled and indexed by search engines (e.g. Google or Bing). We will design it in a way that takes into account the relevant ranking criteria of search engines to support your search engine positioning.
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Low Digital Carbon Footprint

During the project, we will aim to minimise the website’s digital carbon footprint. We will help you choose a website platform powered by sustainable energy and with a cleaner and well-optimised code that helps lower digital emissions.
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Check out our past projects!

Report Launch for Nature Investor Circle
Nature Investment
|
Graphic Design
Content marketing
Adopter expertly coordinated the project. They simplified the technical language and shaped the messaging to reach our target audience. They also developed infographics and created an innovative design that fits our organisation's style.
Konstantina Koulouri
Investment Manager at NatureFinance
Open case study →
Workshop for Durham City Incubator
Startup Accelerator
Workshops
Communications strategy
Matt and Katherine delivered a very informative and interactive session for Durham City Incubator to assist founders in using their personal social media channels to maximise their business communications strategy. The participants really enjoyed the workshop and left it ready to act!
Leon Howe
Manager
Open case study →
Social Media Kickstart for Nature Alpha
Biodiversity Analytics Startup
Communications strategy
Content marketing
"Each step of the kickstart process was tailored to our needs and based on in-depth research into our target audience and technical niche (biodiversity ESG data). The passion they have for their work and commitment to the success of their clients is clear."
Lew Bedford
Growth Lead
Open case study →
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how to get started?

1

Initial Scoping Meeting

During a short meeting, a member of our team will ask you about your goals for the project and briefly review your situation.

2

Discovery Session

At this stage, we take a more in-depth look into your business, and its context to understand your needs.

3

Proposal Preparation

Based on the gathered information, our team will prepare a strategy and action plan for you, along with a cost estimate and timeline.

4

Your Decision

With all the information at hand, you will be able to make the best decision for your business.

1

Initial Scoping Meeting

During a short meeting, a member of our team will ask you about your goals for the project and briefly review your situation.

2

DISCOVERY SESSION

At this stage, we take a more in-depth look into your business, and its context to understand your needs.

3

Proposal Preparation

Based on the gathered information, our team will prepare a strategy and action plan for you, along with a cost estimate and timeline.

4

YOUR DECISION

With all the information at hand, you will be able to make the best decision for your business.

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frequently asked questions

How much does it cost to design and develop a new website?
How long does it take to design and develop a new website?
How much work will be required on our (client) side? Our team is small and very busy.
Will we need to write out the website copy (text) ourselves?
Why should my company work with Adopter and not another web design and development company?
Do you provide technical support after the launch?
How do I know what pages and functionalities I need on my website?
When is it worth redesigning an existing website?
Do you offer website copywriting?
Can you create multi-language websites?
Will the website you make look good on mobile devices - tablets and smartphones?

Get in touch!

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Do you need a website that supports your businesses strategic objectives, sales targets or an upcoming investment round?
Fill the form below for a free initial consultation:
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Frequently asked questions

How does Adopter ensure high performance and accessibility?
What design principles does Adopter follow?
Can Adopter refresh or rebuild our existing website?
What makes Adopter’s approach to web design unique?
Why is sustainable website design important for B2B climate tech?
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