Question 1

What happens after launch?

Accepted Answer

Every project includes a 12-month technical support warranty covering bugs, fixes, and adjustments. Beyond that, your website will keep evolving alongside your company - new messaging, new pages, landing pages for campaigns. Some clients handle ongoing updates themselves. Others keep us involved for speed and continuity. It's entirely up to you, and the setup works either way.

Question 2

How much of my team's time will this take?

Accepted Answer

Most clients spend 10-15 hours total across the project. That breaks down to 2-3 hours of discovery interviews upfront, then reviewing wireframes, copy, and design as the project progresses. We bring everything to you ready for feedback - you steer the direction, we do the production. We typically check in every 1-2 weeks, with more contact around content review and launch.

Question 3

Will my website show up in AI search results?

Accepted Answer

Yes. We optimise every page for AI search tools like ChatGPT, Perplexity, and Claude, as well as traditional search engines. In practice, that means writing content that directly answers the questions your buyers are asking, structuring it so AI models can extract and cite it accurately, and adding schema markup that helps those models understand your company. The approach is known as GEO or AEO - we build it into every website project as standard.

Question 4

What about SEO?

Accepted Answer

It's built into every site from the start. We structure pages for search visibility, write content around the terms your buyers are searching for, and implement the technical foundations - metadata, schema markup, site structure - that help your pages rank. If you want ongoing SEO support after launch, that's something we can continue as part of the relationship.

Question 5

Can you redesign our existing site or do you only do new builds?

Accepted Answer

Both. If your site still works but the messaging no longer reflects where your company is, a refresh is usually all you need. If you've outgrown the site entirely - unscalable platform, unclear structure, messaging written two funding rounds ago - a full rebuild likely makes more sense. If you're not sure which you need, a 20-minute call with a member of our web team is a good place to start.

Question 6

Can I update the site myself after launch?

Accepted Answer

Yes. We build every site so your team can edit text, publish blog posts, and update images independently. We train your team as part of the launch process so you're comfortable from the start. You can also create new pages using existing templates or build them from scratch - however, most clients come back to us for those. Beyond that, it's up to you how much you want to manage yourself and how much you'd rather we handle on an ongoing basis.

Question 7

Do I need to provide the copy?

Accepted Answer

No. We write the website copy as part of the project - it's one of the things clients tell us they value most, because it removes the single biggest bottleneck in most website builds. We interview your team, research your market, and draft the copy. If you have existing content, drafts, or a messaging framework, we'll use those as a starting point rather than starting from scratch. You review it and tell us what needs adjusting. Your job is knowing your business. Ours is finding the right way to communicate it.

Question 8

Which platform do you build on?

Accepted Answer

Webflow for most projects, but we also build on WordPress, Wix, and Squarespace. The recommendation depends on how independently your team wants to manage the site, what tools you need it to connect with, and whether you have an existing platform you'd rather stay on. Most clients choose Webflow because they can update pages, publish posts, and add content without needing a developer. If another platform makes more sense, we'll tell you.

Question 9

How much does a website cost?

Accepted Answer

Most website projects fall between £5,000 and £20,000. An early-stage company that needs a one-page site to look credible for investor conversations will be toward the lower end. A scaling company entering new markets or targeting specific organisations will need more - pages for different audiences, case studies, a blog, campaign landing pages. Copy, design, and development are typically included as standard. We quote every project before work begins so you know exactly what you're investing.

Question 10

How long does a website project take?

Accepted Answer

Most projects run 8-12 weeks from kickoff to launch. That's typical for a scaling company that needs clear messaging, multiple audience pathways, and content like case studies, a blog, and landing pages for targeted campaigns. Early-stage companies preparing for a funding round or product launch can have a working site in 4-6 weeks - we start with the highest-impact pages and add sections as the company grows. Larger organisations with complex stakeholder landscapes or extensive content requirements typically run 12-16+ weeks. We shape the process around your stage and what you're working toward.

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