Nature Alpha is an early-stage green fintech company. They use AI to provide insights into the nature-related risk and impact of scale asset-level investment decisions.
COP26 discussions highlighted the need for the private finance sector to consider nature within their environmental strategy. However, there is a lack of credible data to guide decision-making.
Nature Alpha’s AI and machine learning-powered biodiversity analytics provide a way for the financial sector to comply with changing investor and regulatory expectations.
Launch Nature Alpha’s online presence to fill a (then) blank space.
Create high-quality content that appeals to a niche, highly educated target audience.
Establish Nature Alpha and its founder, Dr. Vian Sharif, as thought leaders in the area of biodiversity data.
Leverage COP26 in the digital communications.
We launched Nature Alpha's Linkedin presence using the company's page and a founder's personal account.
This allowed the company to begin building their online presence immediately, while simultaneously working with us to prepare a long-term content plan and begin its execution.
+243% Linkedin page views
+333% Click-through rate (CTR) to the company website
+650% increase in new followers
Some further benefits include a constant, gradual growth of the follower count and establishing a visual style of the company’s social media communications.
"Adopter easily adapted to the fast-paced nature of our early-stage tech business. Each step of the kickstart process was tailored to our needs and based on in-depth research into our target audience and technical niche (biodiversity ESG data). I was particularly impressed with how Katherine took the time to talk me through the methodical process behind each strategic marketing decision along the way. The passion they have for their work and commitment to the success of their clients is clear."
Some of Nature Alpha’s achievements during the period of our work together include: