Case Study

Workshop for Durham City Incubator

Matt and Katherine delivered a very informative and interactive session for Durham City Incubator to assist founders in using their personal social media channels to maximise their business communications strategy. The participants really enjoyed the workshop and left it ready to act!
Leon Howe
Manager

Services

  • Tailored workshop

Goals

  • Help DCI participants to tap into the potential of personal channels in their business communication.
  • Equip the attendees with a tangible action plan.
  • Inspire participant's confidence & action.

Challenges

  • Many people, including startup founders, struggle to use their personal channels in an effective and natural way.
  • Most business owners find personal channels overwhelming and intimidating.
  • Common fears include concerns about 'posting the wrong thing' or 'spamming' the followers.

The client

Durham City Incubator (DCI) is a business accelerator programme that aims to support ambitious businesses and start-ups based in County Durham. The assistance provided by DCI to entrepreneurs includes training sessions and workshops on topics ranging from business development to marketing.

The Approach

1

Tailoring the session to participants

2

Conversational and activity-driven session

3

Take-home materials

From the project
No items found.

Results

Participants left the session ready to act and implemented the newly-learnt skills in their business' communications.

In the client's words

'Matt and Katherine delivered a very informative and interactive session for Durham City Incubator to assist founders in using their personal social media channels to maximise their business communications strategy and enhance their credibility. The participants really enjoyed the workshop and left it ready to act!'

Leon Howe

Manager

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