Social Media

Engaging niche online audiences, expanding networks, and establishing authority and thought leadership.
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How is B2B green-tech social media different?

We work with organisations at the edge of innovation, our team are naturally curious and passionate about understanding new ideas. Continuous learning, personal development and expertise honing are core parts of the way we work.
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social media in b2b

Many marketers and business founders think that social media can work only in B2C marketing. However, for B2B companies, social media can offer a powerful way to strengthen and create relationships with clients and partners by creating truly valuable content.
Must be consistent and regular.
Has to bring value to the current network, potential contacts, and clients through high quality content.
Needs to form a part of the wider marketing & sales strategy, supporting key business objectives.

GReentech Social Media

In addition to the general nature of the B2B social media, in marketing for green tech, clean tech and climate tech there are additional social media challenges.
Require source-based, accurate content for demanding target audiences.
Must leverage the latest industry changes and regulations, positioning your technology as the right solution.
Has to communicate a clear and consistent stance, while avoiding greenwashing and undesired controversy (especially when disrupting conservative industries).
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How we make social media work in green tech B2B marketing

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Our team has created social media content and communications strategies for some of the world's most promising climate change solutions across the globe. Based on our experience of working with a wide range of green tech organisations, we developed a unique approach to social media marketing and communications for climate tech B2B companies and startups.

We have experience of working with busy founders and growing marketing teams, supporting them with both company and personal profiles. Our approach is designed to reduce the amount of effort required from our clients, guiding them through a clear process.
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How we can support you

How we can support you

Communication Strategy

Content Planning

LinkedIn

X / Twitter

Content Creation

Platform Management

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what's in it for  you?

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Content research

Research is crucial for preparation of accurate and engaging digital content in emerging green-tech areas. Our team will research and monitor the announcements from your niche to ensure that you can respond in real time to breaking news and regulatory changes.
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Source list

Building up an organised and categorised database of influencers, connections, thought leaders & stakeholders to enable regular content resharing & engagement with organisations and thought leaders in your area.
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Feedback-led Process

During each stage of the process, you will be able to share feedback. This way, we'll to ensure that the work progresses in a way that's best for your business.
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Analytics review

Regular analytics reviews will allow you to better understand your audience and customers. They will also inform further content and marketing strategy, and assess performance of our work according to set KPIs.
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Personal channels

Social media communications shared by employees on average get 800% more engagement than the content on the brand channels (HBR). Our team can help you prepare engaging content for your company founders, directors, or other employees to boost the organisation's profile and establish thought leadership in your space.
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Infographics & visuals

Infographics offer a unique opportunity to present informative insights and data in an engaging format. They lead to unmatched online engagement and spark conversations at networking events.
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How to get started?

1

Initial Scoping Meeting

During a short meeting, a member of our team will ask you about your goals for the project and briefly review your situation.

2

Discovery Session

At this stage, we take a more in-depth look into your business, and its context to understand your needs.

3

Proposal Preparation

Based on the gathered information, our team will prepare a strategy and action plan for you, along with a cost estimate and timeline.

4

Your Decision

With all the information at hand, you will be able to make the best decision for your business.

1

Initial Scoping Meeting

During a short meeting, a member of our team will ask you about your goals for the project and briefly review your situation.

2

DISCOVERY SESSION

At this stage, we take a more in-depth look into your business, and its context to understand your needs.

3

Proposal Preparation

Based on the gathered information, our team will prepare a strategy and action plan for you, along with a cost estimate and timeline.

4

YOUR DECISION

With all the information at hand, you will be able to make the best decision for your business.

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Check out our past projects!

Social Media Kickstart for Nature Alpha
Biodiversity Analytics Startup
Communications strategy
Content marketing
"Each step of the kickstart process was tailored to our needs and based on in-depth research into our target audience and technical niche (biodiversity ESG data). The passion they have for their work and commitment to the success of their clients is clear."
Lew Bedford
Growth Lead
Open case study →
Maximising the Marketing Impact of a Royal Visit for Low Carbon Materials
Event marketing strategy
Social media content creation
Adopter's team showed a high level of attention to detail, clear expertise in green technology and built environment space, as well as flexibility and ability to work in a very fast-paced environment. The event was a big marketing success and a publicity boost for our business, and Adopter's support allowed us to fully use this opportunity.
Jonathan Duckmanton
Head of Operations
Open case study →
Kickstarting Solena Materials’ Online Presence
Biotechnology
Social Media
Comms strategy
Adopter have proved to be a trustworthy, reliable marketing partner. They'll be a great fit for other scaling green-tech and engineering biology start-ups needing clear and effective messaging and wanting to grow their LinkedIn presence.
James Macdonald
Founder and CEO
Open case study →
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frequently asked questions

Why Adopter?
Why Adopter?
Why Adopter?
Why Adopter?
Why Adopter?

Get in touch!

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Do you need a social media campaign that supports your businesses strategic objectives, sales targets or an upcoming investment round or one that needs a boost?
Fill the form below, let's have a chat.
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