LinkedIn & social media for deep tech and climate adaptation

We manage your LinkedIn end to end - strategy, content, publishing, and reporting - so your company shows up where investors, partners, and customers are already looking.
Acacia Henry, Account Manager at Adopter sustainable marketing agency, creating growth strategy for climate tech clients.
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We work with organisations at the edge of innovation, our team are naturally curious and passionate about understanding new ideas. Continuous learning, personal development and expertise honing are core parts of the way we work.
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The problem

LinkedIn is a compound-interest channel - it only works with consistency, and consistency is the first thing to go when your team is stretched. Product launches, investor materials, event prep, and internal requests all feel more urgent. LinkedIn gets done last, done quickly, or doesn't get done.

The result is the same whether you have a marketing team of three or a founder wearing the marketing hat: sporadic posting, no clear strategy, and a presence that doesn't reflect the quality of what you're actually building.

There's also a more targeted version of this problem. You need to reach specific investors, enterprise customers, or government stakeholders - and you need a sustained, credible presence in their feeds to do it. That takes strategy, account-specific content, and tracking infrastructure that most teams don't have time to build alongside everything else.
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How we can support you

What you get

Strategy and research

Company LinkedIn management

Founder / CEO LinkedIn

Account-based social campaigns

Reporting and analytics

Graphics and templates

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We work with organisations at the edge of innovation, our team are naturally curious and passionate about understanding new ideas. Continuous learning, personal development and expertise honing are core parts of the way we work.

How it works

Dense evergreen forest with atmospheric mist and fog enveloping the trees on mountain slopes in natural wilderness.

Ongoing LinkedIn management

We start with a discovery period - typically two weeks - where we interview your team, review your existing materials, and research your market positioning, competitors, and target audiences. From that, we develop a messaging framework and content strategy.

Once we're running, we operate as part of your team. We join key internal calls, stay close to your commercial priorities, and create content calendars mapped to what matters each month. Content creation, graphics, publishing, and community engagement all happen on our side. You review and approve the calendar and content - most clients spend under an hour a month on this.

We regularly report on performance and revisit the broader strategy each quarter to make sure content is aligned with where your business is heading.
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Account-based and sales-aligned campaigns

For clients targeting a defined list of accounts - investors, enterprise customers, or strategic partners - we run a more structured process.

We interview your commercial team, review all existing materials, and lead independent research to build account intelligence: competitor positioning, key opinion leaders, event mapping, and stakeholder analysis. From that research, we develop account-specific messaging and a campaign plan.

Execution typically spans LinkedIn content, website landing pages, sales materials, and targeted engagement with voices in each account's orbit. We track target organisation activity across LinkedIn and your website, and feed that intelligence directly to your sales team to inform outreach timing and approach.
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Why specialist knowledge matters for you linkedin

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A generalist social media agency can schedule posts. What they can't do is write accurately about cell culture media optimisation, explain the difference between Article 6 compliance credits and voluntary carbon credits, or know which investors are active in your sub-sector this quarter.

We've spent 5+ years working exclusively with companies in deep tech and climate adaptation, with a specific focus on biotech, nature finance, built environment, and energy tech. When we create content for your company, we're not learning your science from scratch. We already understand the technical language, the funding landscape, the regulatory context, and who the key players are in each vertical.

In practice, that means fewer rounds of corrections, faster content production, and sharper strategy. As one client put it: "There's a particular skill in disseminating our work, that is really quite technical and jargony, to something that works in social media." - Joanna O'Malley, NatureFinance
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Check out our past projects!

Online Kickstart for Low Carbon Materials
R&D Construction Tech Startup
Social media
Content marketing
"From the outset I was impressed with the Adopter team’s knowledge, engagement and expertise. They took time to thoroughly understand our business and clients, proactively finding tailored solutions to our challenges."
Natasha Boulding
CEO
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Social Media Support for Qflow: Generating Leads, Building Awareness, Supporting Sales Teams
Social Media
Content marketing
Rezwana K Uddin
Marketing Executive
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Kickstarting Solena Materials’ Online Presence
Biotechnology
Social Media
Comms strategy
Adopter have proved to be a trustworthy, reliable marketing partner. They'll be a great fit for other scaling green-tech and engineering biology start-ups needing clear and effective messaging and wanting to grow their LinkedIn presence.
James Macdonald
Founder and CEO
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frequently asked questions

Why Adopter?
Why Adopter?
Why Adopter?
Why Adopter?
Why Adopter?

Let's talk about your LinkedIn

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Tell us where you are and where you're heading. We'll help you work out how LinkedIn will help you get there.
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Frequently asked questions

How does Adopter measure social media success?
What kind of content does Adopter produce?
Which social media platforms does Adopter focus on?
How does Adopter create effective social media strategies for climate tech brands?
Why does social media matter for B2B climate tech companies?
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