Social Media

Engaging niche online audiences, expanding networks, and establishing authority and thought leadership.

How is B2B green-tech social media different?

We work with organisations at the edge of innovation, our team are naturally curious and passionate about understanding new ideas. Continuous learning, personal development and expertise honing are core parts of the way we work.

photo of Katherine Keddie working on a laptop

social media in b2b

Many marketers and business founders think that social media can work only in B2C marketing. However, for B2B companies, social media can offer a powerful way to strengthen and create relationships with clients and partners by creating truly valuable content.

Must be consistent and regular.

Has to bring value to the current network, potential contacts, and clients through high quality content.

Needs to form a part of the wider marketing & sales strategy, supporting key business objectives.

GReentech Social Media

In addition to the general nature of the B2B social media, in marketing for green tech, clean tech and climate tech there are additional social media challenges.

Require source-based, accurate content for demanding target audiences.

Must leverage the latest industry changes and regulations, positioning your technology as the right solution.

Has to communicate a clear and consistent stance, while avoiding greenwashing and undesired controversy (especially when disrupting conservative industries).

How we make social media work in green tech B2B marketing

Our team has created social media content and communications strategies for some of the world's most promising climate change solutions across the globe. Based on our experience of working with a wide range of green tech organisations, we developed a unique approach to social media marketing and communications for climate tech B2B companies and startups.

We have experience of working with busy founders and growing marketing teams, supporting them with both company and personal profiles. Our approach is designed to reduce the amount of effort required from our clients, guiding them through a clear process.

mockup of social media posts on smarphone screens

How we can support you

background image cut out in the pattern of scales

what's our process?

1

Discovery

Our work starts with a discovery process focused on understanding your business, customers, and niche.

2

Key messages

We create a communications strategy that ensures you and your marketing can effectively and persuasively communicate your business to potential investors, clients and other stakeholders.

3

Content planning

A content plan ensures consistency across all of your channels, enables effective forward planning and clear coordination of upcoming content, as well as provide opportunities for feedback.

4

Publication

Our team ensures your content is published regularly and at the best times for reaching your audience..

what's in it for you?

Content research

Research is crucial for preparation of accurate and engaging digital content in emerging green-tech areas. Our team will research and monitor the announcements from your niche to ensure that you can respond in real time to breaking news and regulatory changes.

Source list

Building up an organised and categorised database of influencers, connections, thought leaders & stakeholders to enable regular content resharing & engagement with organisations and thought leaders in your area.

Feedback-led Process

During each stage of the process, you will be able to share feedback. This way, we'll to ensure that the work progresses in a way that's best for your business.

Analytics review

Regular analytics reviews will allow you to better understand your audience and customers. They will also inform further content and marketing strategy, and assess performance of our work according to set KPIs.

Personal channels

Social media communications shared by employees on average get 800% more engagement than the content on the brand channels (HBR). Our team can help you prepare engaging content for your company founders, directors, or other employees to boost the organisation's profile and establish thought leadership in your space.

Infographics & visuals

Infographics offer a unique opportunity to present informative insights and data in an engaging format. They lead to unmatched online engagement and spark conversations at networking events.

How to get started?

1

Initial Scoping Meeting

During a short meeting, a member of our team will ask you about your goals for the project and briefly review your situation.

2

Discovery Session

At this stage, we take a more in-depth look into your business, and its context to understand your needs.

3

Proposal Preparation

Based on the gathered information, our team will prepare a strategy and action plan for you, along with a cost estimate and timeline.

4

Your Decision

With all the information at hand, you will be able to make the best decision for your business.

1

Initial Scoping Meeting

During a short meeting, a member of our team will ask you about your goals for the project and briefly review your situation.

2

DISCOVERY SESSION

At this stage, we take a more in-depth look into your business, and its context to understand your needs.

3

Proposal Preparation

Based on the gathered information, our team will prepare a strategy and action plan for you, along with a cost estimate and timeline.

4

YOUR DECISION

With all the information at hand, you will be able to make the best decision for your business.

Check out our past projects!

New website for the Green Digital Finance Alliance

Green Finance NGO

"Adopter kept us all on track, setting and maintaining key milestones and was very responsive with any requested changes or clarifications actioned within minutes. We look forward to continuing working with Adopter and highly recommend them.”

Katherine Foster

Executive Director

Open case study →

Workshop for Durham City Incubator

Startup Accelerator

Workshops

Communications strategy

Matt and Katherine delivered a very informative and interactive session for Durham City Incubator to assist founders in using their personal social media channels to maximise their business communications strategy. The participants really enjoyed the workshop and left it ready to act!

Leon Howe

Manager

Open case study →

Website redesign for Multus Biotechnology

Biotechnology Startup

Web Design

Web Development

"Adopter quickly understood our biotech business and the changes we wanted to implement on our website as we go to market. The project had an organised end-to-end process that started with a thorough, fact-based audit."

Cai Linton

Co-Founder & CEO

Open case study →

frequently asked questions

Get in touch!

Do you need a social media campaign that supports your businesses strategic objectives, sales targets or an upcoming investment round or one that needs a boost?

Fill the form below, let's have a chat.

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How is B2B green-tech social media different?

social media in b2b

Must be consistent and regular.

Has to bring value to the current network, potential contacts, and clients through high quality content.

Needs to form a part of the wider marketing & sales strategy, supporting key business objectives.

GReentech Social Media

Require source-based, accurate content for demanding target audiences.

Must leverage the latest industry changes and regulations, positioning your technology as the right solution.

Has to communicate a clear and consistent stance, while avoiding greenwashing and undesired controversy (especially when disrupting conservative industries).

How we make social media work in green tech B2B marketing

Communication Strategy

Content Planning

LinkedIn

X / Twitter

Content Creation

Platform Management

Discovery

Key messages

Content planning

Publication

discovery

key messages

Content planning

publication

Discovery

Wireframing

Design

Development

Content research

Source list

Feedback-led Process

Analytics review

Personal channels

Infographics & visuals

1

Initial Scoping Meeting

2

Discovery Session

3

Proposal Preparation

4

Your Decision

1

Initial Scoping Meeting

2

DISCOVERY SESSION

3

Proposal Preparation

4

YOUR DECISION

Check out our past projects!

frequently asked questions

Get in touch!