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Online Kickstart for LCM

Low Carbon Materials

Low Carbon Materials develop new sustainable materials for the built environment. Having launched their flagship product - a carbon negative lightweight aggregate made from waste - LCM became 2022 Earthshot Prize finalists and raised a £2.9 mil investment round. Their Co-Founders are listed as Forbes 30u30 and Innovate UK’s Women in Innovation.



Social Media

Communications strategy


Content marketing

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Kickstart LCM's online presence to fill a (then) blank space with content.

Help LCM be seen as trustworthy by potential investors and business partners while they develop their products.


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step 1

Work Samples



Primary goal:

We filled 'the blank space' and established an initial digital presence for Low Carbon Materials that has helped the company be seen as trustworthy.

We helped LCM take the first steps towards educating its customers and developing a leading voice in its industry.

Additional gains:

+354% Search Engine Impressions

+202.6% Search Engine Clicks

+272.78% LinkedIn Click-Through Rate (CTR)

+194.69% LinkedIn Engagement Rate

Some further benefits include search engines becoming the main source of website traffic, an improvement in LCM’s website ranking in the search results for its niche and industry-specific terms, and a consistent and growing engagement on Instagram.

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In the client's words

Natasha Boulding


"From the outset I was impressed with the Adopter team’s knowledge, engagement and expertise. They took time to thoroughly understand our business and clients, proactively finding tailored solutions to our challenges. They communicate effectively and promptly, which perfectly matches the fast-paced nature of our start-up."

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During our work together

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Some of Low Carbon Materials’ achievements that occurred during the period of our work together include:

  • Low Carbon Materials' CEO, Natasha Boulding, was invited to speak at COP26 as a panellist at the Countdown to Planet Zero, Next Gen Debate.
  • LCM was awarded an Innovate UK and an Energy Entrepreneurs' Fund research grant.
  • Low Carbon Materials became a part of Tech Nation's Net Zero 2.0 cohort.
  • Low Carbon Materials' concrete named as a 'Top 3 game changing product' by Futurebuild.
  • Low Carbon Materials became Innovative Start-up member of the UK Green Building Council.

Could a project like this work for you?

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Get in touch to book a free, 15-minute consultation.
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