Kickstart LCM's online presence to fill a (then) blank space with content. Help LCM be seen as trustworthy by potential investors and business partners while they develop their products.
Low Carbon Materials manufactures carbon-negative aggregates for the construction industry - products that replace traditional materials in road surfacing and concrete blockwork while reducing embodied carbon. Their materials have been used in UK road projects for National Highways, Tarmac and local authorities. A Durham University spin-out, LCM was named an Earthshot Prize finalist in 2022 and has been featured by CNN, the Financial Times, and BBC World News.
We created and managed a content plan to maintain a steady flow of high-quality content. This plan was structured in a way that enabled easy coordination and provided opportunities for feedback. As we progress, we regularly update the plan with fresh ideas to keep it engaging and relevant.
Using the key messages from our communications strategy, our team crafted post captions. We ensured the tone remained balanced, informative, accessible and free from unnecessary overhype.
We designed infographics, which offered a unique opportunity to present informative insights and data in an engaging format. They lead to unmatched online engagement and sparked conversations at networking events.
To grow a LinkedIn page, it is best to be consistent, so we ensured a steady stream of content by publishing at least one post per week. Even during quieter periods when there were less company updates, we created engaging, industry-relevant content to keep the page active and provide ongoing value to its followers.
We worked closely with the team to identify key opportunities and craft a strategic marketing plan to amplify the event. This included advising on key messages and content themes and identifying impactful stories to engage the audience.
LCM went from no online presence to an established, credible digital footprint - helping the company be seen as trustworthy by investors and industry partners. Search engine impressions grew 354%, search engine clicks grew 203%, LinkedIn CTR increased 273%, and LinkedIn engagement rate grew 195%. Search engines became the main source of website traffic, with LCM ranking for niche, industry-specific terms.
Some of Low Carbon Materials' achievements that occurred during the period of our work together include: Low Carbon Materials' CEO, Natasha Boulding, was invited to speak at COP26 as a panellist at the Countdown to Planet Zero, Next Gen Debate. LCM was awarded an Innovate UK and an Energy Entrepreneurs' Fund research grant. Low Carbon Materials became a part of Tech Nation's Net Zero 2.0 cohort. Low Carbon Materials' concrete named as a 'Top 3 game changing product' by Futurebuild. Low Carbon Materials became Innovative Start-up member of the UK Green Building Council.
"From the outset I was impressed with the Adopter team's knowledge, engagement and expertise. They took time to thoroughly understand our business and clients, proactively finding tailored solutions to our challenges. They communicate effectively and promptly, which perfectly matches the fast-paced nature of our start-up."
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