Use the royal visit to grow LCM’s visibility with the audiences that matter - construction buyers, investors, and industry partners. Capture content that works across social media and other channels. Make the impact last beyond the day itself.
Low Carbon Materials manufactures carbon-negative aggregates for the construction industry - products that replace traditional materials in road surfacing and concrete blockwork while reducing embodied carbon. Their materials have been used in UK road projects for National Highways, Tarmac and local authorities. A Durham University spin-out, LCM was named an Earthshot Prize finalist in 2022 and has been featured by CNN, the Financial Times, and BBC World News.
We worked with LCM to identify the key marketing opportunities around the visit - advising on which guests to interview, preparing key messages, and planning the content capture.
We ran behind-the-scenes video and photo capture throughout the day - Prince William’s visit, key moments with attendees, and guest interviews. A dedicated interview area with branded backdrops captured quotes for post-event content across multiple channels.
Adopter crafted tailored press releases and PR messaging to amplify the event’s significance. We developed engaging content on social media, including behind-the-scenes footage, guest quotes, and video interviews to showcase the visit and sustain interest beyond the day.
We worked closely with the team to identify key opportunities and craft a strategic marketing plan to amplify the event. This included advising on key messages and content themes and identifying impactful stories to engage the audience.
We planned and executed media capture to authentically document key moments of the event. This included coordinating photography and video to capture highlights such as key speeches, guest interactions and impactful moments.
We created and managed a content plan to maintain a steady flow of high-quality content. This plan was structured in a way that enabled easy coordination and provided opportunities for feedback. As we progress, we regularly update the plan with fresh ideas to keep it engaging and relevant.
Using the key messages from our communications strategy, our team crafted post captions. We ensured the tone remained balanced, informative, accessible and free from unnecessary overhype.
We created custom templates for social media posts and used them to create engaging visuals. We also provided support with basic social media video editing, including planning, trimming, and adding captions.
The royal visit became a sustained marketing campaign rather than a single news moment. Content reached LCM’s audience across social media and other channels, and post-event material kept the story running beyond the day itself.
Adopter supported Low Carbon Materials during the visit of Prince William at our HQ. They helped us through photo and video capture at the event, creating social media content for our company profiles, creating a press release, planning content and coordinating relevant preparations. During the project, Adopter's team showed a high level of attention to detail, clear expertise in green technology and built environment space, as well as flexibility and ability to work in a very fast-paced environment. The event was a big marketing success and a publicity boost for our business, and Adopter's support allowed us to fully use this opportunity. It's fantastic to work with a team like Adopter, who proved to be a trustworthy supplier and a great partner for our marketing needs. '
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