Design & brand for deeptech and climate adaptation

Scaling companies need design that works harder - pitch decks that close rounds, materials that open enterprise conversations, and a brand that signals credibility before you walk into the room.
Jeremiasz Ojrzynski, Lead Designer, and Tim Carney reviewing bioeconomy marketing strategy and sustainable business content for cleantech client campaign
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We work with organisations at the edge of innovation, our team are naturally curious and passionate about understanding new ideas. Continuous learning, personal development and expertise honing are core parts of the way we work.
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The problem

Investors, enterprise buyers, and strategic partners don't evaluate your company from a single touchpoint. They check your website, open your pitch deck, scan your LinkedIn, and pick up your materials at events. They're building a picture of your company - and every inconsistency chips away at it.

Most scaling companies know this. But brand and design get done reactively - by whoever's available, for whatever's most urgent. The pitch deck reflects this quarter's positioning, the website still reflects last year's, and nobody's sure if the logo on the conference banner is the current version. The brand you started with was right for the stage you were at. The company has outgrown it, and what worked for three PhD students raising a seed round from a garage doesn't hold together when you're in front of enterprise buyers and Series B investors.

What you get

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Brand development

A visual identity that holds together across every touchpoint - website, pitch deck, social media, conference stage, printed report. We build the system (logo, colour, typography, guidelines) and make sure your team can apply it consistently without needing a designer for every asset.
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Pitch decks and investor materials

Investor decks, sales presentations, board updates, and conference talks. We've spent 5+ years designing these for companies developing deep tech and climate adaptation solutions - so we know what an investor expects to see in a deck, how a government stakeholder reads a policy presentation, and what an enterprise buyer scans for in a sales pack.
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Reports and whitepapers

Reports, whitepapers, policy briefs, and research publications. We handle design, layout, and content development - from structuring raw data into a readable narrative through to the finished, branded document. Your team provides the expertise. We make it presentable, navigable, and consistent with your brand.
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Social media graphics and templates

Custom graphics for every post, plus branded templates your team can reuse independently. For ongoing LinkedIn clients, this is included as part of the social media engagement.
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Conference and event materials

Banners, handouts, digital displays, signage. A consistent, credible presence at every event without a last-minute design scramble.
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Sales and campaign assets

One-pagers, account insight briefs, objection handling packs, and sales decks designed for specific target audiences. For companies running account-based campaigns, these sit alongside LinkedIn and website content as part of a coordinated approach.
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How it works

We work with organisations at the edge of innovation, our team are naturally curious and passionate about understanding new ideas. Continuous learning, personal development and expertise honing are core parts of the way we work.
Foggy mountain peaks emerging above clouds under a moody sky with wisps of mist drifting across the slopes.

Brand and project work

Brand development, pitch decks, whitepapers, and event materials run as defined projects with a clear scope, timeline, and price agreed upfront.

Brand projects start with discovery - we interview your team, review your existing materials, and research how your brand needs to function across different contexts (investor conversations, enterprise sales, conferences, digital presence). From that, we develop initial directions with rationale for each, so you're choosing between considered options rather than reacting to a single concept. Typically two rounds of feedback per deliverable. Most brand projects run 4-8 weeks depending on scope.

For pitch decks, whitepapers, and event materials, the process is more focused. We take a brief, propose a structure, and work through design and content in parallel. Turnaround depends on complexity, but a pitch deck typically takes 2-3 weeks and a whitepaper 3-5 weeks. Your team's time commitment is usually a briefing session, one or two review rounds, and final sign-off.
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Ongoing design support

For clients working with us on LinkedIn or broader marketing projects, design is built into the relationship. Social graphics and template updates are handled as part of the regular workflow - no separate briefs, no scoping conversations, no waiting for a freelancer to become available.

Requests typically come through as part of our regular check-ins or via a quick message. Turnaround on routine items like social graphics is 1-2 working days. For larger or more complex needs that fall outside the regular engagement - a whitepaper, a full conference pack, a new investor deck - we scope and price those individually, but the advantage is we already know your brand, your sector, and your audience. There's no ramp-up time.
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Why specialist knowledge matters

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Design for deep tech and climate adaptation isn't just about aesthetics. A biotech investor deck needs to balance scientific rigour with commercial narrative. A nature finance report needs to read credibly to both government policymakers and private capital. Conference materials for a construction innovation company need to signal established credibility, not just startup energy.

We've spent 5+ years designing exclusively for companies in these sectors. That means we understand what your audiences expect to see, what signals credibility in each context, and what falls flat. The result is fewer rounds of feedback, faster turnarounds, and design that communicates accurately to the specific people you need to reach.
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Check out our past projects!

Creating a New Product Video for Qflow
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Mairéad Fowler
Senior Marketing Manager
Maximising the Marketing Impact of a Royal Visit for Low Carbon Materials
Event marketing strategy
Social media content creation
Adopter's team showed a high level of attention to detail, clear expertise in green technology and built environment space, as well as flexibility and ability to work in a very fast-paced environment. The event was a big marketing success and a publicity boost for our business, and Adopter's support allowed us to fully use this opportunity.
Jonathan Duckmanton
Head of Operations
Workshop for Durham City Incubator
Startup Accelerator
Workshops
Communications strategy
Matt and Katherine delivered a very informative and interactive session for Durham City Incubator to assist founders in using their personal social media channels to maximise their business communications strategy. The participants really enjoyed the workshop and left it ready to act!
Leon Howe
Manager
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frequently asked questions

How much does it cost to design and develop a new website?
How long does it take to design and develop a new website?
How much work will be required on our (client) side? Our team is small and very busy.
Will we need to write out the website copy (text) ourselves?
Why should my company work with Adopter and not another web design and development company?
Do you provide technical support after the launch?
How do I know what pages and functionalities I need on my website?
When is it worth redesigning an existing website?
Do you offer website copywriting?
Can you create multi-language websites?
Will the website you make look good on mobile devices - tablets and smartphones?

Let's talk about your design needs

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Tell us what's in front of you - a fundraise, a rebrand, a conference, a launch. We'll find a design approach that will reach your goals..
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Frequently asked questions

Can Adopter evolve our existing visual identity?
How does Adopter ensure brand consistency across channels?
What design principles guide Adopter’s work?
What kind of design work does Adopter deliver?
Why is design important for climate tech companies?
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