Question 1

What happens after the strategy project is finished?

Accepted Answer

The framework is yours. You can hand it to your team, brief freelancers with it, or use it to align your sales and marketing conversations around the same language. Most clients continue with us into website, LinkedIn, or campaign work because we've already done the thinking - there's no re-briefing or ramp-up time, and the messaging translates directly into content without losing anything along the way. But the framework is built to be useful whether we're involved in the next stage or not.

Question 2

What if our company is changing direction - new market, new product, new positioning?

Accepted Answer

That's often the best time to do this work. When the business changes, the messaging needs to catch up - who you're targeting, what you're saying to them, and how you're positioned against a potentially different set of competitors. A climate adaptation company moving from government contracts to commercial markets, or a biotech company repositioning ahead of a Series B, needs messaging built around where the business is heading, not where it's been. If you have existing marketing assets that need updating - website, LinkedIn, pitch decks - we can include that in the same engagement.

Question 3

We already have a brand strategy from another agency. Can you build on it?

Accepted Answer

Yes. Good brand work gives us a head start - we're not figuring out your identity or positioning from scratch. Where we typically add value is in translating that into messaging for specific audiences, buying stages, and channels. Most brand strategies stop at high-level positioning. We take it further into the language your team uses day to day - on your website, in sales conversations, on LinkedIn, in pitch decks. We'll be clear about where we're building on what you have and where we need to go further.

Question 4

What do we actually receive at the end?

Accepted Answer

A messaging framework your whole team can use. It covers your positioning, value propositions for each audience, key messages and proof points, and tone of voice guidance. It also includes a content roadmap so you know exactly how to put the messaging to work across your website, LinkedIn, and campaigns. The test is whether someone who wasn't in the room for the strategy work can pick it up and immediately communicate what your company does, who it's for, and why it matters.

Question 5

Can we just use AI tools to build our own messaging framework?

Accepted Answer

You can, and they're getting better at it. The challenge is that messaging isn't a writing exercise - it's a decision-making exercise. Which audiences to prioritise, how to position against competitors, what to emphasise and what to drop. AI tools can produce content once those decisions are made. But the decisions themselves need market research, customer insight, and someone willing to challenge your assumptions about what your buyers actually care about. In climate adaptation and deep tech, that's especially important - complex technology needs to land differently depending on whether you're talking to investors, enterprise buyers, or government partners. We've spent years developing messaging for companies across these sectors, from early-stage through to scaling organisations with multiple products and audiences.

Question 6

How long does a strategy project take?

Accepted Answer

Most projects run 2-4 weeks from kickoff to a finished messaging framework. The bulk of that time is research and interviews upfront - the drafting and refinement moves quickly once we understand your market and audiences. A focused sprint for a fundraise or launch can be done in 2-3 weeks. A full go-to-market strategy with extensive audience research, particularly across several distinct buyer groups or multiple sectors, takes around 8-10 weeks.

Question 7

How much does a strategy project cost?

Accepted Answer

Most strategy projects fall between £5,000 and £20,000. An early-stage company defining its value proposition and core messaging before going to market is a different scope from a scaling company mapping buyer journeys across multiple audiences or building a content strategy for a new market. Larger organisations repositioning ahead of a funding round or aligning messaging across complex stakeholder groups typically need the most ground covered. We price every project before starting - and for most clients, the strategy work pays for itself by preventing months of unfocused marketing spend and missed opportunities with the audiences that matter most.

Question 8

Do we need strategy work before we start marketing?

Accepted Answer

Not always. If your team can already articulate your value proposition, you know exactly which audiences you're targeting and what matters to each of them, and your messaging is consistent across every touchpoint - you can probably move straight to execution. But if three people in your company describe what you do differently, or your messaging changes depending on whether you're talking to investors, customers, or partners - that's what strategy work solves. Once your positioning, messaging, and audience priorities are clear, everything that follows gets easier to produce and more effective when it lands.

Strategy & messaging for deep tech and climate adaptation companies

The problem

What you get

How it works

Standalone strategy project

Integrated with ongoing services

Why specialist knowledge matters for your strategy

Let's talk about your strategy

Frequently asked questions

climate and deep tech research, in your inbox

Strategy & messaging for deep tech and climate adaptation companies

See overview

The problem

What you get

Discovery

Audience mapping and segmentation

Positioning and value proposition

Messaging framework

Channel strategy and content roadmap

Handover and implementation support