Strategy & messaging for deep tech and climate adaptation companies

Clear positioning that lands with investors and clients. Messaging your whole team can use - from your website to a first meeting. A strategy built around how your buyers actually evaluate you.

Katherine Keddie, Co-Founder of Adopter, presenting realtime Google Analytics dashboard showing global reach and user engagement for climate tech marketing campaign

We work with organisations at the edge of innovation, our team are naturally curious and passionate about understanding new ideas. Continuous learning, personal development and expertise honing are core parts of the way we work.

The problem

Your investors are evaluating whether you're commercially ready. Your enterprise buyers are assessing whether you can deliver at their scale. Your government or institutional partners need to trust your credibility before they'll put your name next to theirs. Each audience needs to hear something different - and they're all evaluating you before your team gets a chance to explain.

Without a clear strategy, marketing defaults to guesswork. Content gets created based on what feels urgent rather than what your buyers need to hear. The website talks about the company's history rather than what the buyer is trying to evaluate. And nothing connects early visibility to the commercial conversations that follow - so marketing generates attention but not pipeline.

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mockup of social media posts on smarphone screens

How we can support you

What you get

background image cut out in the pattern of scales

We work with organisations at the edge of innovation, our team are naturally curious and passionate about understanding new ideas. Continuous learning, personal development and expertise honing are core parts of the way we work.

How it works

Standalone strategy project

Most strategy engagements run over 4-8 weeks. You're involved throughout - an initial briefing, working sessions as positioning and messaging develop, and a final handover. Enough face time to shape the direction without pulling you away from your core work. We handle the research, interviews, and synthesis between sessions. Drafts are tested against real scenarios as they develop: how does this land in a pitch to [specific investor]? Does this work when your CTO explains it to an enterprise procurement team? The deliverables are shaped by use, not theory.

A focused sprint for a fundraise or launch can be done in 2-3 weeks. A full go-to-market strategy with extensive audience research may take 8-10 weeks.

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Integrated with ongoing services

For clients who also engage us for LinkedIn, website, or design work, strategy runs as the opening phase - typically the first 2-4 weeks. We start executing against it as soon as the core positioning is stable, and the frameworks sharpen as we get real-world data. The strategy is modular - we revise it regularly to keep messaging ahead of where the company is heading.

Why specialist knowledge matters for your strategy

When your strategist already knows your sector, the work starts in a different place. We're not learning what a biodiversity credit is or how Series B biotech investors evaluate companies. We're telling you that your positioning sounds like three other companies in the same sub-sector, that the investor audience you've been targeting has shifted its thesis, or that the language on your website signals academic research rather than commercial readiness.

You skip the weeks of educating a generalist on your market. Revisions are fewer because the positioning is grounded in real sector knowledge. And the messaging holds up the first time your team uses it in a room that matters.

what's our process?

We work with organisations at the edge of innovation, our team are naturally curious and passionate about understanding new ideas. Continuous learning, personal development and expertise honing are core parts of the way we work.

1. Discovery

Our work starts with a discovery process focused on understanding your business, customers, and niche.

2. Key messages

We create a communications strategy that ensures you and your marketing can effectively and persuasively communicate your business to potential investors, clients and other stakeholders.

3. Content planning

A content plan ensures consistency across all of your channels, enables effective forward planning and clear coordination of upcoming content, as well as provide opportunities for feedback.

4. Publication

Our team ensures your content is published regularly and at the best times for reaching your audience..

what's in it for you?

Content research

Research is crucial for preparation of accurate and engaging digital content in emerging green-tech areas. Our team will research and monitor the announcements from your niche to ensure that you can respond in real time to breaking news and regulatory changes.

Source list

Building up an organised and categorised database of influencers, connections, thought leaders & stakeholders to enable regular content resharing & engagement with organisations and thought leaders in your area.

Feedback-led Process

During each stage of the process, you will be able to share feedback. This way, we'll to ensure that the work progresses in a way that's best for your business.

Analytics review

Regular analytics reviews will allow you to better understand your audience and customers. They will also inform further content and marketing strategy, and assess performance of our work according to set KPIs.

Personal channels

Social media communications shared by employees on average get 800% more engagement than the content on the brand channels (HBR). Our team can help you prepare engaging content for your company founders, directors, or other employees to boost the organisation's profile and establish thought leadership in your space.

Infographics & visuals

Infographics offer a unique opportunity to present informative insights and data in an engaging format. They lead to unmatched online engagement and spark conversations at networking events.

How to get started?

1

Initial Scoping Meeting

During a short meeting, a member of our team will ask you about your goals for the project and briefly review your situation.

2

Discovery Session

At this stage, we take a more in-depth look into your business, and its context to understand your needs.

3

Proposal Preparation

Based on the gathered information, our team will prepare a strategy and action plan for you, along with a cost estimate and timeline.

4

Your Decision

With all the information at hand, you will be able to make the best decision for your business.

1

Initial Scoping Meeting

During a short meeting, a member of our team will ask you about your goals for the project and briefly review your situation.

2

DISCOVERY SESSION

At this stage, we take a more in-depth look into your business, and its context to understand your needs.

3

Proposal Preparation

Based on the gathered information, our team will prepare a strategy and action plan for you, along with a cost estimate and timeline.

4

YOUR DECISION

With all the information at hand, you will be able to make the best decision for your business.

frequently asked questions

Let's talk about your strategy

Whether you're preparing for a fundraise, entering a new market, coming out of stealth, or trying to get your team aligned on what to say - we can help you work out what needs to happen first.

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Frequently asked questions

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Strategy & messaging for deep tech and climate adaptation companies

The problem

What you get

Discovery

Audience mapping and segmentation

Positioning and value proposition

Messaging framework

Channel strategy and content roadmap

Handover and implementation support

How it works

Standalone strategy project

Integrated with ongoing services

Why specialist knowledge matters for your strategy

what's our process?

1. Discovery

2. Key messages

3. Content planning

4. Publication

what's in it for you?

Content research

Source list

Feedback-led Process

Analytics review

Personal channels

Infographics & visuals

How to get started?

Initial Scoping Meeting

Discovery Session

Proposal Preparation

Your Decision

1

Initial Scoping Meeting

2

DISCOVERY SESSION

3

Proposal Preparation

4

YOUR DECISION

frequently asked questions

Let's talk about your strategy

Frequently asked questions