Day Session for Cultivate Accelerator
I thoroughly recommend Adopter. Matt and Katherine have great expertise and knowledge, combined with being extremely professional and keen to do a valuable and good job. They designed and delivered a training day for our agri-tech start-up accelerator, covering Value Proposition Canvas and effective customer interviews. The session was suited exactly to our needs, and we hope to work with them again.
Services
- Tailored workshop (remote, full day)
- 1-2-1 follow-up consultations
Goals
- Improve participants' understanding of theiir value propositions, including answers to such questions as: 'who are my cusotmers?' and 'what problem am I solving?'.
- Increase attendees competence in speaking to customers to enable them validation of their value propositions.
- Equip participants with skills and tools including Value Proposition Canvas, Lean Canvas, Crossing the Chasm framework, and segmentation.
- Reviewing the participants' progress and helping overcome any new challenges through follow-up 1-2-1 sessions.
Challenges
- Lack of the product-market fit is widely recognised as one of the main reasons behind startup failures (Harvard Business Review, Forbes).
- In the past, many of the Cultivate participants fell into a trap of thinking of their customers in an abstract way, and created value propositions with minimal (or none) customer interaction.
- Running a Full-day online session on a complex topic.
The client
Cultivate Programme is a business accelerator programme organised by Harper Harper Adams University and Barclays Eagle Labs that supports ambitious Agri-food and Agri-Tech entrepreneurs. Previous companies supported by the programme range from soil carbon analysis, to coated fertilisers, and microbial bio stimulants.
The Approach
Results
The session helped the participants gain more value from the later sessions and prepare for their pitches at the end of the programme.
1-2-1 consultations two-three weeks after the workshop allowed the participants to further clarify their segmentation, allowed tailoring of their value propositions to different audiences, and set their companies for growth.
When asked on a scale of 0-10, how likely is it that you would recommend Adopter to a friend or colleague? Polly Gibb said '10 - extremely likely'.
In the client's words
I thoroughly recommend Adopter. Matt and Katherine have great expertise and knowledge, combined with being extremely professional and keen to do a valuable and good job. They designed and delivered a training day for our agri-tech start-up accelerator, covering Value Proposition Canvas and effective customer interviews. The session was suited exactly to our needs, and we hope to work with them again.
