&
_converted.avif)
NatureAlpha was launching a biodiversity analytics platform for institutional investors. They needed asset managers to find them and take them seriously - starting from a dormant LinkedIn page with no content history, weeks before COP26.
Launched NatureAlpha's LinkedIn during COP26, then ran the company page and built the founder's thought leadership position for nearly two years - publishing content on biodiversity regulation, nature risk, and ESG disclosure.
~25%
of page visitors from financial services, investment management and other relevant sectors.
8.8%
engagement rate sustained across the support period, 2.7x the sector average.
39%
of page visitors at Director seniority lelvel or above.
NatureAlpha provides geospatial biodiversity and nature risk data for institutional investors - allowing asset managers to assess the environmental exposure of investments at the level of individual physical locations. Their platform covers public equities, bonds, and private assets, serving clients across financial services and investment management. Founded by Dr Vian Sharif, NatureAlpha was ranked in the IRCAI Global Top 100 for AI solutions addressing UN Sustainable Development Goals.
NatureAlpha's LinkedIn page had been dormant for months. No posts, no impressions, a couple of hundred followers. The company had a biodiversity analytics platform built for institutional investors, but no route for those investors to find it. COP26 was weeks away, and for the first time, biodiversity was entering mainstream financial policy conversations. Asset managers who had never considered nature risk were suddenly facing questions from regulators and clients. ESG teams at investment funds were looking for data that barely existed. NatureAlpha had the product - but the people who needed it didn't know that yet. The first posts went live on 1 November 2021, the opening day of COP26. They covered what was changing for financial institutions - new biodiversity disclosure expectations, growing regulatory pressure around nature risk, and what it meant that $44 trillion of global capital was moderately or highly dependent on nature. Not product announcements. Posts for ESG analysts and portfolio managers who were fielding questions from regulators and clients they didn't yet have the data to answer. Within two months the audience forming around the page was already weighted toward financial services.
After the launch, Adopter took over full management of the NatureAlpha page. The content moved from COP26 coverage to the longer-running questions behind it - biodiversity disclosure frameworks, nature risk regulation, what the gap in credible ESG data meant for investment decisions. Published regularly, each post aimed at the same people: the analysts, portfolio managers, and sustainability leads inside financial institutions who were trying to navigate a space that kept shifting under them. The page grew steadily, and the audience that formed around it told the real story. Over the first eighteen months, nearly half of all page visitors came from sectors directly relevant to NatureAlpha's market - including a quarter from financial services, investment management, and venture capital alone. Nearly four in ten held Director-level positions or above. The top three locations were London, New York, and Paris - the cities where institutional portfolio decisions are made.
From early in the engagement, Adopter was also creating content for Dr Vian Sharif's personal LinkedIn profile - posts under her name on the same topics, positioning her as a founder with firsthand perspective on biodiversity risk and the regulatory shifts driving it. As the company page established itself and NatureAlpha's own team began contributing, Adopter's emphasis shifted increasingly toward Vian's personal presence.
The combination worked. The company page built NatureAlpha’s institutional visibility. Vian’s profile built individual recognition – people at industry events commenting on posts they’d seen, her name becoming familiar across the professional networks NatureAlpha needed to reach.
By mid-2023, Vian put it simply: Adopter had established a thought leadership position.
"They have succeeded in establishing a thought leadership position and maintained an extremely high engagement rate of 7.2% over the period, which is testament to their thoughtful and well-researched content." - Dr Vian Sharif, CEO & Co-Founder, NatureAlpha." - Dr Vian Sharif, CEO & Co-Founder, NatureAlpha
From dormant to live during COP26 – zero impressions in the six months before Adopter’s involvement. First content published on the opening day of COP26.
The top three visitor locations were London (27.5%), New York (4.5%), and Paris (2.8%) – the cities where institutional portfolio decisions are made. The same pattern held across data snapshots taken years apart, including after the Adopter-managed period ended – the audience composition was built to last.
Dr Vian Sharif’s personal LinkedIn presence, built alongside the company page, extended NatureAlpha’s visibility beyond the institutional level to individual recognition – with people at industry events referencing content they’d seen under her name.
"Adopter easily adapted to the fast-paced nature of our early-stage tech business. Each step of the kickstart process was tailored to our needs and based on in-depth research into our target audience and technical niche (biodiversity ESG data). I was particularly impressed with how the team took the time to talk me through the methodical process behind each strategic marketing decision along the way. The passion they have for their work and commitment to the success of their clients is clear."
.avif)
