Clean up the existing GDFA website to let the team take control of their online presence quickly. Design, develop, and launch a new website for GDFA in time for COP27. Create a site that properly showcases GDFA's work, goals, and knowledge products.
The Green Digital Finance Alliance (GDFA) is a global non-profit working at the intersection of digital technology and sustainable finance. Its audience spans policymakers, senior figures in green finance, corporate sustainability professionals, and research partners. GDFA runs several initiatives. Every Action Counts (EAC) is a coalition of experts and organisations focused on corporate sustainability action. Encyclopenergy is an open data platform cataloguing energy efficiency solutions for the built environment - built by the community, designed for researchers and industry partners.
During each stage of the process, the client was be able to share feedback. This way, we ensured that the work progressed in a way that was best for the client.
We made sure that the website followed SEO (Search Engine Optimisation) best practices to ensure it can be crawled and indexed by search engines (e.g. Google or Bing). We aimed to design it in a way that takes into account the relevant ranking criteria of search engines to support search engine positioning.
We used the Stanford Guidelines for Web Credibility, which were developed by the Stanford University Persuasive Technology Lab. They helped ensure the site effectively communicates the company and solution.
We created the website using 'building blocks' that make it easy to modify, restructure, and expand. This way, the website can scale alongside the company's growth.
To support the delivery of work on a shorter timeline, we fast-tracked and worked on different areas simultaneously.
Following the website launch, we onboarded the team members and equipped them with the ability to modify the site. This included adding articles and publications, editing text, or making other minor modifications.
The website was created to be responsive. Its contents scale to fit the screen size. This ensures they look good and work well on all devices, including smartphones and tablets.
The site relaunched ahead of COP27. Speed improved significantly and the digital carbon footprint was reduced.
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"The Green Digital Finance Alliance is very fortunate to be working with Adopter. When I came on board as Executive Director the team made themselves available day and night for a very tight deadline on our relaunch before COP27. They adapted to our team dynamic, advising us on the best structure and course of actions and being flexible when we needed to pivot on key elements. Adopter kept us all on track, setting and maintaining key milestones and was very responsive with any requested changes or clarifications actioned within minutes. We look forward to continuing working with Adopter and highly recommend them."
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