Design, develop, and launch a new website for Potomac Group ahead of COP27. Create a central platform for Potomac Group's online presence - professional across desktop and mobile. Showcase the firm's expertise through their global podcast, reports, and articles.
Potomac Group is a Washington, D.C.-based sovereign advisory firm specialising in sustainable finance and sovereign debt. They advise sovereign governments and public sector borrowers on accessing low-cost, stable capital flows and financing sustainable development - including through sustainability-linked sovereign debt.
We made sure that the website followed SEO (Search Engine Optimisation) best practices to ensure it can be crawled and indexed by search engines (e.g. Google or Bing). We aimed to design it in a way that takes into account the relevant ranking criteria of search engines to support search engine positioning.
We created the website using 'building blocks' that make it easy to modify, restructure, and expand. This way, the website can scale alongside the company's growth.
The website was created to be responsive. Its contents scale to fit the screen size. This ensures they look good and work well on all devices, including smartphones and tablets.
We used the Stanford Guidelines for Web Credibility, which were developed by the Stanford University Persuasive Technology Lab. They helped ensure the site effectively communicates the company and solution.
Following the website launch, we onboarded the team members and equipped them with the ability to modify the site. This included adding articles and publications, editing text, or making other minor modifications.
To support the delivery of work on a shorter timeline, we fast-tracked and worked on different areas simultaneously.
The website launched before COP27. Positive feedback from Potomac Group's clients and stakeholders followed immediately.
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"The Potomac Group website attracts a wide variety of governments and global institutions, like the World Bank and UN agencies. The Adopter team were tasked with redesigning our website ahead of COP27 and incorporating our global podcast. Adopter exceeded our expectations, delivering a high-class project on a super ambitious timeframe.The website is getting very good feedback from our clients and stakeholders and it works well on both desktop and phone. I have to personally thank Adopter for being so organized and driving the project to completion. They demonstrated commitment to our team and our project, as well as an understanding and appreciation of our mission to create a more sustainable and resilient sovereign debt landscape." Jill Dauchy Founder and CEO"
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