Design, develop, and launch a website for the TNM within 5 weeks. Create a multi-lingual site accessible to a diverse, global audience. Provide a platform for the TNM's knowledge products, starting with the launch whitepaper.
Taskforce on Nature Markets is an international group shaping emerging nature markets to ensure they deliver nature-positive and equitable outcomes. It is led by leaders including Chief Almir Narayamoga Surui (Leader of The Paiter Surui People), Rebeca Grynspan (Secretary-General of UNCTAD), and Sandrine Dixson-Decleve (Co-President of the Club of Rome).
We made sure that the website followed SEO (Search Engine Optimisation) best practices to ensure it can be crawled and indexed by search engines (e.g. Google or Bing). We aimed to design it in a way that takes into account the relevant ranking criteria of search engines to support search engine positioning.
We created the website using 'building blocks' that make it easy to modify, restructure, and expand. This way, the website can scale alongside the company's growth.
The website was created to be responsive. Its contents scale to fit the screen size. This ensures they look good and work well on all devices, including smartphones and tablets.
We used the Stanford Guidelines for Web Credibility, which were developed by the Stanford University Persuasive Technology Lab. They helped ensure the site effectively communicates the company and solution.
Following the website launch, we onboarded the team members and equipped them with the ability to modify the site. This included adding articles and publications, editing text, or making other minor modifications.
The website launched ahead of the TNM's own launch, with multi-language support, full responsiveness, and email capture. In the months following, Adopter expanded the site with additional pages and supported the TNM team in making their own modifications. The site now ranks at the top of search results for 'nature markets'.
"The highlight of our experience working with Adopter was their incredible responsiveness and flexibility to meet the evolving demands for our site. We were impressed and grateful for their dedication to ensure the site was delivered not only in record time but at a high quality. In this fast-paced environment it's little things like Adopter's proposed structure and content for site pages that make all the difference, and it was a real value-add for us in terms of efficiency and time management. They are proactive and willing to make sure that beyond getting the site up and ready, that it remains dynamic and continuously improved. Anyone seeking to create a beautiful site with great user experience is in safe hands with Adopter."
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