&
Qflow's platform was already used by major UK contractors, but a small marketing team couldn't cover the volume of content, design, and thought leadership the company's growth demanded. They needed more capacity to turn a novel solution - live materials and waste data from construction sites - into sustained authority before larger players claimed the space.
Worked alongside Qflow's marketing team to deliver what they couldn't cover alone - content, design, industry reports, video, and website development - growing with Qflow as the company scaled from UK into US market.
61%
growth in LinkedIn followers, to 9,576.
12.2%
engagement rate across 2025, well above the industry average.
Qflow is an AI-powered, data platform for the construction industry that digitises material and waste tracking at the source, alerting users to incorrect materials being delivered, reducing environmental impact and reducing risk and errors. It captures, validates, and analyzes delivery and waste transfer notes in real-time, providing actionable, accurate data on carbon, cost, and quality to project teams. With standards like PAS2080 and BREEAM increasingly requiring real data on carbon and waste, Qflow is one of the few platforms that can fulfil this need. By the time Adopter started working with Qflow, the company had contracts with major UK contractors and a product market fit. But Qflow's marketing team was small and stretched across a growing list of priorities - content, design, reporting, events - with international expansion adding to the load.
Qflow's product was already on major contractor sites. The commercial challenge wasn't proving the technology worked - it was making sure the sustainability managers, procurement teams, and project directors buying construction software knew Qflow existed and took them seriously. In a sector where purchasing decisions involve long evaluation cycles and multiple stakeholders, being visible early and often matters.
Adopter started with a narrow scope - regular LinkedIn content and website articles - aimed at the procurement teams and sustainability leads most likely to evaluate Qflow's platform. Within two months, new follower acquisition had increased 44%, with the growth concentrated in the right places: senior and director-level professionals in construction, engineering, and sustainability.
Later on, Qflow had been selected for the Google for Startups Accelerator, shortlisted twice at the PropTech Awards, and was preparing to host its own Construction Sustainability Awards event in December. The company had also rebranded, and the new identity had to reach every part of the Qflow's presence.
In construction, buyers can spend months evaluating before they ever request a demo - checking LinkedIn, downloading guides, forwarding case studies to colleagues. Adopter applied the new brand across the materials these buyers would actually encounter: case study templates, PAS2080 guidance documents, BREEAM explainers, and sales collateral.
The content engine from Phase 1 continued putting these materials in front of the right people. By late 2024, over 50% of Qflow's LinkedIn audience held Senior or Director positions - with contractors, engineering consultancies, and sustainability teams. The people most likely to open a branded case study or forward a guidance document to a colleague during an evaluation process.
By early 2025, Qflow was selling into the US while continuing to grow in the UK. Each market meant a new set of buyers to reach - procurement teams, financial managers, sustainability leads, and project directors who had limited interactions or were yet to discover Qflow.
Adopter reshaped the content around these audiences. By now, Qflow was generating its own thought leadership through webinars and press coverage, and Adopter's role evolved to match - turning webinar discussions into social video content that kept conversations visible weeks after each session, and working with Qflow's PR agency in both directions: content ideas became placed stories, and press coverage came back as social content that extended each story's reach. Alongside this, Adopter introduced formats aimed at buyers further into their evaluation: practical guides answering the questions procurement teams were already asking, a monthly news digest that positioned Qflow as an industry voice across both markets, and founder and team content that gave the US market a human presence alongside the product.
The asset that helped to elevate Qflow's position as a data platform internationally was the State of Data Quality in Construction Report. Adopter wrote the full report, working with Qflow's data team and external partners including Procore Technologies and 2050 Materials. The report analysed over one million data points across the UK, US, and Australia, and found that 91% of product and waste documentation needs to have data enriched in some way in order to make the data valuable for onward analysis and only 34% of material data is usable for carbon calculations. Because the research covered all three markets, it gave Qflow immediate relevance with buyers abroad as a source of data their own industry lacked.
"The speed, responsiveness, and attention to detail were exceptional. The end result exceeded expectations." - Jade Cohen, CPO & Co-Founder, Qflow.
It wasn't just buyers. When Qflow needed a product value proposition video on a two-week deadline, Adopter delivered a final cut the internal team described as "polished and professional." The company was now presenting a consistent, credible face to every audience that mattered - procurement teams downloading reports, investors reviewing pitch materials, and industry partners evaluating collaborations.
"Despite the pressure of a tight two-week timeline, the team remained flexible, responsive, and solution-oriented throughout. We couldn't have asked for a better delivery partner." - Mairead Fowler, Senior Marketing Manager, Qflow.
Meanwhile, the LinkedIn audience had grown past 9,000 followers across three markets - over half at Senior or Director level, in construction, engineering, and software. The kind of audience that turns a 50-person company into a recognised name across an industry.
.avif)
