Adopter has officially launched its new podcast, Scaling Green-Tech - dedicated to helping climate innovators build traction, credibility, and commercial momentum from day one.
About the Podcast:
Scaling Green-Tech is designed for founders and marketers working at the intersection of climate and innovation. Hosted by Adopter co-founders Katherine Keddie and Matt Jaworski, the podcast shares clear, practical advice for early-stage green-tech ventures looking to sharpen their messaging, scale their impact, and communicate what makes them investor- and market-ready. Each episode breaks down a specific challenge or founder story from the world of green-tech startups.
The first episode explores why websites matter, even for early-stage startups. Kat and Matt unpack five of the most common mistakes they see in climate-tech websites. The episode outlines what investors and partners look for, and how founders can build a website that is clear, credible, and purposeful - without overcomplicating things.
Why It Matters:
Adopter has worked with dozens green-tech ventures across sectors like nature, construction, biotech, and finance - and consistently sees founders struggle to tell their story in a way that resonates. The podcast aims to close that gap by providing accessible, expert-backed insights tailored to the needs of scaling green-tech startups.
Kat’s Reflections:
Reflecting on the launch, Adopter’s co-founder Katherine Keddie said: “We’re building this podcast for the kinds of founders we work with every day - people doing technically brilliant, urgent work who need support getting that story out into the world. We want Scaling Green-Tech to be a go-to resource for anyone trying to move from idea to adoption.”
What’s Next:
Future episodes will explore real founder journeys, with guest interviews from the UK startup ecosystem and beyond, diving into events, fundraising, messaging, and more.
The podcast is now live on Spotify, Apple Podcasts, and other major platforms. Listen to Episode 1 here.
