On 30th May, Adopter managed the digital outreach for the launch of the world’s first green fintech classification by the Green Digital Finance Alliance (GDFA).
Who are the GDFA?
The GDFA is a Swiss non-profit organisation launched by the United Nations Environment Programme and Ant Group at the World Economic Forum. The GDFA enables and co-creates transformative digital and financial innovation for climate, nature and biodiversity challenges with a global ecosystem.
What are the aims of the classification?
The aims of the classification include:
How did Adopter support GDFA on this project?
Adopter led the digital outreach on social media. Our work resulted in a 370% increase in engagements, reaching 400% more people when compared to GDFA’s previous launch. The informative, professional content created was published regularly on multiple platforms and utilised GDFA’s network to support the launch. Adopter also advised on the communication strategies for the GDFA and their individual team members to maximise the visibility of the content.
Adopter Co-Founder Katherine Keddie said, “We’re proud to have supported the launch of GDFA’s first-of-its-kind classification. By reaching 400% more people than their previous launch, we significantly increased engagement with their target audience. The feedback from the GDFA and their stakeholders shows they are extremely pleased with the launch. Most importantly, we are delighted that we could assist with such a vital contribution to an area that will accelerate genuine sustainable change.”
You can find the full classification report here.
(GDFA has collaborated on this classification with the Swiss Green Fintech Network, with support from the Swiss State Secretariat for International Finance (SIF)).
