Open Workshop with Barclays Eagle Labs: Agile Digital Marketing for Scaling Companies
Problem 1: Traditional approaches to digital marketing are often too rigid for dynamic, scaling businesses.
Problem 2: Early stage businesses have limited resources.
Research indicates that, typically, between 26-60% of marketing budgets go to waste (HBR). Scaling businesses can’t afford such inefficiencies - finding ways to effectively leverage their limited digital marketing resources can be the difference between ‘make or break’.
By factoring agility into your digital marketing planning and execution, scaling businesses can tackle both of these challenges.
As an early stage business, you need an effective approach to digital marketing strategy, planning and execution that will match the pace of your changing industry, business model pivots and rapid growth.
In other words, agility without sacrificing the quality or results.
This workshop will provide scaling businesses with realistic and actionable ideas, methods, and solutions for making their digital marketing more agile and efficient. It will include topics like:
- How to make your content plan agile and adaptable while retaining consistency.
- Growth driven design - a flexible and effective approach to building and growing your website.
- Simple tests for tailoring your email marketing to your unique mailing list.